2 Bros selling a 2 dollar slice, is this the future of “cheap pizza” or just one rogue store?

I commute to midtown Manhattan daily for work and often rely on local affordable eateries to sustain myself. I work in service & while customers are still buying, my paycheck dropped nearly 40% since October & food costs keep rising so every cent counts when I’m looking for fast calories.

2 bros has been a lifesaver since I moved to the city several years back. I do not consider it necessarily good pizza but for the cost it was a justifiable financial choice despite quality leaving more to be desired compared to other well renowned pizza shops. It took a while for me to return after they raised from $1 to $1.50 but quality was consistent. Then 6 months back, the dough got worse & the sauce was being skimped on more & more, I’d be lucky to taste tomato around all the cheesy undercooked dough. But as the old adage goes, beggars can’t be choosers, so I begrudgingly accepted the fact that the cheap pizza was getting worse & more expensive as time went on due to a myriad of factors negatively impacting our economy & how businesses can operate.

Last night however, when passing a nearby location, I saw the newly displayed price. While I made my piece with the death of the dollar slice, a single cheese slice was now $2, two for $4 & the drink deal followed suit once $3.99 now $4.99. I understand that these locations can be franchises owned by people who can set their own prices but is this the direction 2 Bros Pizza is heading? As a longtime customer I certainly hope not.

I am under no delusion & fully understand rent costs a lot, workers need livable wages & ingredients are expensive, but I feel as a customer I am being told to expect less for more but would rather go elsewhere than stomach it. What do y’all think?

(in a similar vein, I cut off most fast food as their prices skyrocketed, I won’t buy a fast food burger when a restaurant burger will set me back a few dollars more but have higher quality ingredients & less chemical additives than a BK or McD’s. Similar here I will have to cut off 2 bros if their prices become no different than a Joes or Rays while significantly undercutting quality & taste)